Sorry John Lewis but this Spanish Christmas advert is the most moving ever
So it isn’t just the UK companies who like to make us cry in the run up to Christmas.
An advert for the Spanish Lottery is taking the internet by storm and it’s emotion factor completely eclipses that of the Man In The Moon featured in John Lewis’ festive campaign.
Over three minutes long, the animation shows a lonely security guard whose life is stuck in a routine that involves minimal human contact.
But all of that changes when he sets up a lottery syndicate and finds himself surprised by his colleagues when their numbers come up.
While the message of ‘people will flock to you once you’ve won the lottery’ seems to have a lot of flaws, it’s a tearful watch all the same and managed to give us that glow we’ve come to expect from Yuletide commercials.
Sorry John Lewis and Sainsbury’s – you may just have had your crown stolen by Spain this year!