Google to hit pause on Flash ads in Chrome on September 1
This article, Google to hit pause on Flash ads in Chrome on September 1, originally appeared on ZDNet.com. source Google will hammer one more nail in Flash’s coffin with a feature that will soon prevent many Flash ads from displaying in Chrome desktop. The feature was rolled out to Chrome beta in June and will become generally available on September 1. While Google won’t block Flash in Chrome outright, it will only allow it to play “central content” like videos while pausing peripheral content such as Flash animations. Google said yesterday that the feature will mean “pausing many Flash ads”. Chrome users will be able to choose to run the Flash ads if they want, but they’ll need to manually enable that in Chrome’s content settings. Amazon too has chosen September 1 to step serving Flash ads on amazon.com, citing changes to Chrome, Mozilla Firefox, and Apple Safari that limit Flash content. Google has described its shift away from Flash as a means of reducing Chrome’s