12 reasons people actually ‘like’ your Facebook updates
Here are a few kinds of Facebook likes: 1. The Obligation Like You liked my baby/cat/dinner picture so I am returning the favour by liking yours. 2. The Duty Like You dutifully like everything your close friends and family post. 3. The Tactical Like You want them to like your stuff back. 4. The Look At Me Like You want to remind them of your existence. ‘We’ve been friends on here for five years yet no likes, comments, nothing. We worked together for three weeks, eight years ago for goodness sake – does that mean nothing to you?’ 5. The Sympathy Like A like given out of kindness when someone posts a really bad selfie. 6. The Try To Look Clever Like Liking a highbrow article without reading it to make you look clever. 7. The Try To Look Cool Like Liking a song someone is listening to in an attempt to look cool (when really you have no idea who ‘Autobahn’ are). 8. The Support Like You like the Feline Fridge Magnets page